Juventus Stadium Tour and J-Museum

Juventus Stadium Tour tickets: one ticket for the museum and the stadium

The Stadium Tour isn’t sold on its own. Juventus sells a single ticket, Museum + Stadium Tour, and the stadium part is a guided visit with an Italian-speaking guide; to follow it in English, French, Spanish or German, you pay extra for an audio guide at the ticket office. The museum has a ticket of its own as well, and that one you go round at your own pace.

Both tickets come from the club, online or at the museum’s ticket office. You choose a date when you book, and the tour itself leaves at set times. Booking online is how you make sure of a place on the tour, because the desk only sells the places left over. Prices go up at weekends and on match days, so the weekday prices below are the lowest.

The J-Museum on the Torino+Piemonte Card, with the tour at a reduced price

With the Torino+Piemonte Card the J-Museum is included, and the Stadium Tour comes at a reduced price. That reduced tour ticket is sold only at the museum’s ticket office, and the desk sells only what the online bookings leave, so on a busy day it’s worth getting there early.

The Turin Royal Pass, the city’s other pass, has neither the museum nor the tour on its list.

Inside the J-Museum and on the Allianz Stadium tour

The museum fills 1,500 square metres on the east side of the stadium, with bilingual displays and a lot of multimedia. The draw is the trophy collection, with cups from all six UEFA competitions, and an audio guide in Italian, English, French, Spanish or German tells the story as you go.

The tour then takes you round the private side of the stadium: the hospitality lounges, the dressing rooms, the media area and down to the pitch. The route can be cut short when there’s building work or an event, and the museum and the stadium together take up to two hours. Once the group sets off, you stay with it until the end.

The tour isn’t suitable for wheelchairs or pushchairs, because the route has ramps, stairs and long passages, but twice a month the museum runs a tour for visitors with reduced mobility, arranged ahead by email. The museum itself has no architectural barriers, and small pets can come in a carrier.

J-Museum opening hours and match days at the Allianz Stadium

The museum opens every day, from 9:30 to 18:30 on weekdays and until 19:30 at weekends and on public holidays, and the ticket office stops selling an hour before closing. Over the holidays it closes all day on 25 December, from 14:30 on 24 and 31 December, and from 14:00 on 26 December and 1 January.

On match days the museum still opens, but its hours bend around the kick-off, and the Stadium Tour gives way to the Match Day Tour.

The Allianz Stadium since 2011, on the site of the Stadio delle Alpi

Juventus, founded in 1897, moved into this stadium in 2011. It was built from 2009 on the site of the Stadio delle Alpi of 1990, and it opened on 8 September 2011 with the friendly against Notts County, which ended 1-1. Since July 2017 it has carried the name Allianz Stadium, though you’ll still hear it called the Juventus Stadium.

It holds 41,689 spectators, it was the first stadium in Italy built without architectural barriers, and in 2014 it hosted the Europa League final. The museum came a year after the stadium: designed by the architect Benedetto Camerana, it was presented on 16 May 2012 and opened to the public the following day.

Finding the J-Museum at the Allianz Stadium

The museum’s entrance is on the east side of the stadium, at Via Druento 153/42, next to the Area 12 shopping centre. Trains to the airport stop at Rigola Stadio, but we haven’t confirmed the walk from there or the bus lines from the centre, so check the journey before you set off.