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Galleria Campari
The red aperitif's posters and TV adverts, kept in the 1904 factory where the Bitter was made until 2005.
The Galleria Campari is Campari's museum, in its first factory, a 1904 building in Sesto San Giovanni, on Milan's M1 metro line. It shows posters, drawings and artists' books from the early 1900s to today, by artists such as Depero, Cappiello, Dudovich and Munari, together with Campari's TV adverts and films, and the YesMilano City Pass covers entry. Campari announces building work until 30 November and publishes no hours, so confirm before you go.
Campari’s posters and adverts, in its 1904 factory
The Galleria Campari is where Campari keeps its art: more than a century of posters, drawings and adverts, in the first factory Davide Campari opened, in 1904. Fortunato Depero, Leonetto Cappiello, Marcello Dudovich, Marcello Nizzoli and Bruno Munari all drew for the brand, and the gallery shows their original posters.
The drink itself goes back to 1860. The gallery opened in 2010, for Campari’s 150th anniversary, in the old factory in Sesto San Giovanni, built in the Liberty style, as Italians call Art Nouveau, next to the group’s newer headquarters by Mario Botta.
Is the Galleria Campari open? Building work until 30 November
Confirm the gallery is open before you head out to Sesto. Campari’s site announces building work from 21 October to 30 November, during which the route and access to some areas change, and access for visitors with reduced mobility may be limited. The notice doesn’t give the year, and the site doesn’t publish opening hours either.
The last listing we found, for the Red Carpet exhibition that closed on 2 June 2026, had the gallery open at weekends from 10:30 to 18:00, but that may not hold now. The front desk answers by email, at galleriafrontdesk@campari.com, from 9:30 to 15:30 on weekdays and 10:00 to 17:30 at weekends.
Galleria Campari tickets, or a YesMilano pick
Tickets come from the gallery itself, and each one includes whatever temporary exhibition is on, though we couldn’t find what’s on now. For Red Carpet a ticket was €12, or €20 with a guided visit. Groups, guided visits in English and visits outside the normal hours are arranged through galleriacampari@adartem.it.
With either pass you book a day and time in the YesMilano app, and the pass’s three days of transport take you out to Sesto on the metro.
Inside the Galleria Campari: posters, Carosello and the archive
The gallery mixes interactive installations with the originals: posters, drawings, sketches and artists’ books from the early 1900s to the present. Its archive holds more than 4,000 works on paper, mainly Belle Époque posters, followed by posters and graphics from the 1930s to the 1990s.
Campari also made films. It produced Caroselli, the short adverts of Italian television’s Carosello in the 1960s and 70s, then commissioned ads from directors such as Federico Fellini and Tarsem Singh, plus short films, and the gallery shows them alongside the posters.
By M1 to Sesto 1° Maggio for the Galleria Campari
The gallery is at Viale Gramsci 161, in Sesto San Giovanni, outside the city of Milan but on its M1 metro line: get off at Sesto 1° Maggio FS. Sesto is inside the Mi1 to Mi3 zone, so an ordinary Milan metro ticket gets you there. On the same site are the Spazio Davide Campari, used for events, and the Villa Campari restaurant.
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Galleria Campari with a city card
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Frequently asked questions
Is the Galleria Campari open?
Campari's site announces building work from 21 October to 30 November without giving the year, and warns that the route and access to some areas may change. It publishes no opening hours, so confirm with the gallery at galleriafrontdesk@campari.com before you travel to Sesto San Giovanni.
How do I get to the Galleria Campari from Milan?
Take the M1 metro to Sesto 1° Maggio FS. The gallery is at Viale Gramsci 161, in Sesto San Giovanni, next to Campari's headquarters.
Does the YesMilano City Pass cover the Galleria Campari?
It does, as one of 14 premium activities. On the Standard that would be your only one, and it means a ride out to Sesto on the M1; the All-Inclusive covers it along with the other 13.
Is the Galleria Campari the same as the Camparino?
No. The Camparino is a separate place. The Galleria Campari is the company's museum, in its old factory in Sesto San Giovanni.
Can I visit the Galleria Campari in English?
Guided visits in English are arranged for groups, and so are visits outside the normal hours, through galleriacampari@adartem.it.
